HTC and Alibaba Demonstrate new Buy+ Mobile VR Channel

htc-vive-gmp-image-1First Application to Allow Consumers to Complete Retail Transactions Fully in VR

At the “Tmall 11/11 Media Center”, Alibaba and HTC jointly demonstrated Alibaba’s new Buy+ mobile VR channel on the latest HTC-powered VR-ready smartphones to 600 journalists gathered from all over the globe. This is the first application to date that allows the completion of actual retail transactions fully in VR, showing China’s gaining leadership in the VR space. HTC Vive and Alibaba have previously announced strategic partnerships relating to Cloud services and VR, as well as Video services cooperation with its Youku subsidiary. Today’s joint VR demonstration is a further strengthening of cooperation across another business section connecting the two firms.


“We are glad to cooperate with Alibaba to enable the first mass-demonstration of a complete VR shopping experience and are honored that they have chosen Viveport M as the preferred download partner for the Buy+ mobile application,” said Alvin W. Graylin, China Regional President of Vive, HTC.


Zhuoran Zhuang, Head of VR programs at Alibaba, said, “It’s been a pleasure working with the VR market leader, HTC Vive on multiple VR related projects. We are continuously exploring on the next generation of shopping experiences via innovative technology, and looking forward to deeper collaboration with our partners to deliver even more immersive commerce experiences!”


HTC Vive has prepared a number of seasonal promotion deals for VR fans at this year’s “11/11” global shopping festival. This includes Vive plus VR-ready PC sets, complimentary accessories and VR content, interest-free installment, and an upgraded Vive referral program! For more information, please visit: and